2024 SEO Trends and Challenges & What You Need to Know.

1. Effect of AI in content creation
Artificial Intelligence is at the center of content production. Estimates now predict that by 2026, about 90% of online content will be synthetically generated. Artificial Intelligence tools enable the creation of large-scale content thus, it is easy to produce large quantities. The opportunity and challenge for marketers are how to focus on the user or buyer.

AI may help make the churning out of reams of such content a bit easier, but it is always necessary to ensure that the created content complies with the E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) of Google. Quality original content reflecting human insight and first-hand experiences still plays a crucial role in this regard. AI should augment creativity rather than replace it, ensuring that your content stands out in an increasingly crowded digital space.

Balancing AI and Originality

Make AI Work Efficiently: Use AI to accelerate the process of content creation. This will allow the production of articles, blogs, and even social media updates easily on a large scale.

Ensure E-A-T compliance: The content should all be in line with Google's E-A-T principles, concerning quality, originality, and dependability.

Combine Human Insight: AI-generated content must have a pinch of human creativity and insight added to make it authentic and engaging.

2. Building Topical Authority
By 2024, topical authority would have been one of those essentials in effective SEO. The idea is to craft deep content around one niche or topic; to include all the subtopics would mean building your brand as the eventual authority in that field.

A topical map is a main element in doing so. it allows the business to first identify and then systematically cover all the important topics, not leaving holes open for content. In this way, you're not only boosting search engine rankings but also building trust with your audience, thus establishing your brand as a key influencer within the given area.

Ways to Build Topical Authority

Write In-depth Content: Prepare articles and guides that explain all on the subject you are in to leave no question hanging.

Internal Links and Backlinks: Hyperlink other relative content from your website and secure quality backlinks from other domains to make your content more authoritative.

Develop a Topical Map: A topical map ensures that you have covered every relevant subject necessary to make your site a go-to resource for your industry.

3. Navigating Zero-Click Searches and Google's SGE
Google's Search Generative Experience (SGE) is gradually changing search results and how a user interacts with the same. SGE includes AI-generated snippets of the direct answers to a user query within search results, further pushing zero-click searches. This is currently presenting a challenge to businesses that rely on organic search traffic for their website visits.

In order to counter zero-click searches, businesses now need to contemplate developing more in-depth and unique content that would not be easily discoverable by one search on Google. Engaging content, exhaustive guides, original research, or interactive elements that provide worth can grab the user's interest and prompt them to click on your website link.

Fighting Zero-Click Searches

Create Comprehensive Content: Ensure that your content provides added value compared to what's found in the search snippets, thereby requiring users to click through into your site.

Make Your Content Unique with Uncommon Perspectives: Share unique twists or an unusual in-depth evaluation for content that creates separation between your site and the rest of the SERP.

Engage Users with Interactive Content: Lead users through with interactive content including calculators, homepage quizzes, and infographics.

4. Optimizing for Video SEO
Video content continues to expand, providing more avenues for SEO. By 2024, video optimization online has increasingly become a core best practice for successful SEO. Videos attract more views and performance compared to other search results on sites like Google and YouTube.



A good strategy of video SEO is to optimize video titles, descriptions, and metadata with relevant keywords. Additionally, attention-grabbing thumbnails and accurate transcripts of the content play a bigger role in achieving visibility for these videos and more engagement. When thinking about video SEO, the possibilities and potential for content creation by businesses become amplified.

Best Practices of Video SEO

Optimize titles and descriptions of the videos by using most-searched keywords.

Create Compelling Thumbnails: An attractive thumbnail has the potential to increase the clickthrough rates for your video.

Add Transcripts and Metadata: Share transcripts with accurate metadata to improve the chances of search engine indexation by helping them have a better understanding of your video content. This, in turn, would bring more visibility to your video content in the search results.

5. Changing Ranking Factors
Search engine ranking factors keep changing, with a growing emphasis placed on trustworthiness and expertise in the content. Machine learning, Core Web Vitals, and the E-A-T framework are key elements in 2024.

Core Web Vitals, including page experience measurements for loading speed, interactivity, and visual stability, have been growing to become an immense factor. The basic thing is keeping your website up to those standards; that will be the base to maintain a better search result. Moreover, machine learning and its algorithms have also increased their ability to judge content quality. That's why a business should produce good content that not only meets technical SEO requirements but is actually user-friendly and valuable to users.

Adapting to New Ranking Factors

Optimize for Core Web Vitals: Make the site faster, more interactive, and visually stable to meet the latest Google standards.

Align content with E-A-T: Assure maintenance and refinements in the content to be in compliance with Experience, Expertise, Authoritativeness, and Trustworthiness guidelines.

Stay informed about machine learning algorithm changes to continually tune your content with ways to improve its ranking.

Users' experiences - what is often called UX has proven to be of great importance in determining search rankings for 2024. Google's algorithm changes have veered increasingly towards following user interactions with sites, considering things like site speed, mobile-friendliness, and other ease-of-use issues. A good user experience means not only retaining visitors but also boosts your rankings by meeting Google's expectations.

User Experience for Better SEO for Mobile: Ensure the site is fully responsive, perfectly consistent on every device. Speed up your site by scoring it through Google PageSpeed Insights, and use the help from that tool to fix issues that are slowing your website.

Make Navigation Simple: A good and easy-to-navigate site structure will aid users in easily and quickly accessing whatever they wish to view, thereby maximizing UX as well as SEO.









Aniket Ghodekar is a passionate digital marketing strategist with a keen focus on SEO and content creation. With 2 years of experience in the industry, Aniket Ghodekar has helped numerous businesses optimize their online presence and achieve significant growth. When not crafting digital strategies, Aniket Ghodekar enjoys exploring the latest trends in technology and sharing insights through engaging articles.